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Showing posts from February, 2023

Lessons From a Podcast on Communication: 5 Expert Tips to Try Today!

Ever wonder how you can become a better communicator?  All it takes is one communication blunder (whether at work or in our personal relationships) to make us realize that honing our communication skills takes dedication and practice! I recently had this experience while trying to deliver a speech about Pinterest . I hadn’t had to do any public speaking for awhile, and I really struggled to communicate effectively.  So what can we do to improve our communication, both face-to-face and online?        I found the holy grail of communication podcasts, and I want to share what I learned from it with you!         Image Credit: Communispond The podcast is called Communicast: A Communication Skills Podcast. You can listen on their website here .  You can also listen and subscribe on Apple Podcasts here .   The podcast is hosted by Scott D'Amico, a seasoned sales professional, and every episode featu...

Can We Use Social Media as a Tool for Change?

“The power of social media is it forces necessary change.” - Erik Qualman We all get annoyed at that crazy aunt or uncle who loves spreading misinformation on Facebook.  However, for all the grief social media causes us, we have to admit that it is a robust tool for social and political change. Social media provides a level of communication that we never had before. Today, social media provides us with platforms to raise our voices, show our support, raise awareness, and call out injustices in our society.   How is social media changing the way people document history? The ability to record injustices on mobile phones and upload them directly to social media has given visibility to injustices like police brutality and sexual assault. The video documentation and social media streaming of events makes it difficult to rewrite history, and forces us to look at the harsh realities we are faced with. News coverage often follows social media documentation, and the proof required to d...

Here's Why Warby Parker Makes Me Want Glasses (Even with 20/20 Vision)

In an attempt to assess the online communication of one of my favorite brands, Warby Parker , I want to share my findings with you. For the record, I don’t wear prescription glasses (I have 20/20 vision), but Warby Parker makes me wish I did. Why am I obsessed with a brand that sells something I don’t need? The answer lies in how they communicate online.  A little background  Warby Parker is an American company that sells mainly prescription glasses, contact lenses, and sunglasses. It was originally founded as an online retailer. However, the majority of their sales now come through their 160 physical retail store locations in the U.S. and Canada. At the end of 2021, Warby Parker announced plans to add 40 additional retail locations in 2022.       What makes Warby Parker’s communication so effective? Warby Parker’s founding mission was “to inspire and impact the world with vision, purpose, and style.” They have remained true to their mission and...

Are Kids Really Digital Natives? (Opposing Views on Learning)

While it’s true that I grew up with mobile technology, computers, and even online dating, I wasn’t born into them. Yes! I know what a landline is, and I’m pretty sure my parents had one at home when I was growing up. I always thought this knowledge of both worlds - the real one and the digital one - was an asset.  Then I stumbled across Marc Prensky’s work, and he kind of burst my bubble a bit. An American writer and speaker on education, Prensky is definitely best known for having created the terms "Digital Native" and "Digital Immigrant."  Essentially, “Digital Natives” refers to those born during or after the digital age and “Digital Immigrants” were born before the digital age. This means the latter has had to adopt new technologies (like computers and cell phones) later in life.  Here's a pic so you have an idea what I'm talking about. (I'm a visual learner.) So as long as the so-called immigrants adopt technology, there's no issue. Right? Well...