Before we jump into social semiotics, the topic of the day, I think it might be helpful to first understand what semiotics is. To be brief, semiotics is essentially the study of signs and symbols and meaning making. A sign is anything from which meaning can be interpreted by someone, and interpretation will vary based on many factors. For example, certain hand gestures are interpreted differently based on our cultures and where we live. Social semiotics is a branch of semiotics. Moving on… Intro to Social Semiotics Social Semiotics is a theoretical framework that helps us understand how images convey meaning. There are several theories that allow us to do this. For example, art theory and Gestalt theory. What sets social semiotics apart from other frameworks that examine meaning in images is that this theory stresses that examining meaning in images is a social process in its own right (Harrison 47). Social semiotics was strongly influen...
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